Market Access

Unlocking the value of digital health through Market Access strategy

We guide our partners in developing the best strategies to put their product in the hands of patients and healthcare professionals. Our market access effort combines expertise from Medical, Regulatory, Data Analytics and In-Country Specialist to ensure that the right patient gets access to the right treatment at the right time and price.

Analysis of evidence generation through retrospective analysis, prospective trials, and data analysis of real-world usage.

Set-up of clinical and health economic trials and defining the endpoints.

Development of study protocols, case report forms, monitoring protocols and statistical analysis plans.

Valuation of trials results through scientific and health economic publication.

Building of a reimbursement strategy through meta-analyses, extensive literature searches and discussions with the Health Technology Assessment (HTA) of the country.

Elaboration of global value dossiers (GVDs) to demonstrate clinical and health economic benefits for patients, providers, payers and policy makers.

Smooth and controlled integration within clinical practices

The journey from final validation to go-live is much more complex than a single action. It is a process through which sub-committees and related projects come together to wrap up the final product. The term “implementation” embodies this robust, fluid process and well represents the myriad of services offered by Aptar Digital Health. The implementation and adoption of a new digital tool by its users is a key step in the real-world rollout of digital health solutions, which is why Aptar Digital Health offers several options, including:

EMR/EHR Integration
Staff Training & Onboarding
Patient Services

Our solutions are designed with patients, for patients but our implementation process places the care team at the heart of our strategy. Health providers and care teams are looking for single-point experience, with one unique portal or dashboard for their entire population of patients. By implementing your solution with Aptar Digital Health, we propose you meet providers and care teams where they work today, directly in the electronic health records (EHR). All our solutions are compatible with many industries leading EMR/EHR and clinical information systems which can:

Improve the enrollment process
Deliver notifications and reports
Reduce frictions and increase stickiness through interoperability by creating an integrated workflow that puts the healthcare professionals first.

We provide support, training and onboarding session with care team to ensure they feel comfortable with the new digital solutions. Our team travels within the clinical center to guarantee a quality training and to ensure a fluid integration of the new tool in the clinical workflows and ways of working. We also provide technical documentation (demo video, tutorial, user manual, FAQ) that you can consult at any time if you have a question.

With Patient Services, we offer you the possibility to set up a personalized enrollment process adapted to your patients and product by developing a pull or push strategy. Patient Services is an option which can be integrated with existing or new Patients Support Programs and will help you in the enrollment of patients using a digital health solution.

Clinical workflow varies from place to place, and it is important that digital health solutions reflect this reality to properly onboard providers and to be used effectively in the context of clinical care.

Increased engagement through proactive support methods throughout the patient journey

From the design phase of the solution, our teams aim for a clear and precise understanding of its purpose for end-users. They can lead or contribute to the building of an Implementation Playbook that will be used as a reference document for the real-world use of the solution. The unique set of resources, plus product features and services will all impact the solution adoption at the clinic. Thus, we continuously evaluate impacts on healthcare professionals and patients, and we refine the strategy according to new needs that may emerge. As the product progresses, we create complementary materials to raise awareness about the use of a digital solution and explain how it works. Concretely, these materials can be translated into:

Implementation Plan / Checklist

Clinic Workflow Assessment

Integration Strategy Guide

Remote Patient Monitoring Toolkit

Patients Recruitment for Digital Health Solutions

Training Materials

Marketing Materials for Patients and Care Teams

Unlocking the value of digital health through Market Access strategy

Smooth and controlled integration within clinical practices

Increased engagement through proactive support methods throughout the patient journey

The Evolving Regulatory Landscape in the U.K, E.U and U.S